Team D3 has announced a partnership with Kraft Sports and Entertainment (KS+E) and the Kraft Group to develop a digital twin of Gillette Stadium and Patriot Place. The collaboration will utilize technology to create a virtual replica of the entire campus, enhancing the guest experience and optimizing venue operations. This project aims to keep Gillette Stadium and Patriot Place at the forefront of the sports and entertainment industry through innovative solutions like Building Information Modeling and Geographic Information Systems.
Data-Driven Design and Construction
Increase Sales Leasing
Enhance Asset Management
Portfolio Optimization
Improved Event Planning
Optimized Security and Safety
Web 3.0 Capabilities
Reduced Facilities Management Costs
At Team D3, we’re thrilled to partner with the Kraft Group on this groundbreaking initiative,” expressed Scott Bailey, President – AECO at Team D3. “The fusion of BIM and GIS in venue management signifies a revolutionary change in how sports and entertainment venues are operated and experienced. Digital twin technology will revolutionize Gillette Stadium, enhancing operational efficiency and enabling the creation of an immersive and dynamic experience for guests, both in-person and virtually.”
“At The Kraft Group, we are always pushing the boundaries of innovation and seeking new ways to enhance every aspect of our venue operations at Gillette Stadium and Patriot Place,” stated Jim Nolan, chief operating officer of Kraft Sports + Entertainment. “We are excited to collaborate with Team D3 to develop a digital twin of our facilities as a key component of our ongoing mission. From data-driven design and construction to enhanced security and safety planning, the digital twin technology has the potential to elevate our venue operations to new heights, allowing us to consistently deliver a top-tier experience for our guests year-round.”
About Team D3
Team D3 is a leading pioneer in digital twin technologies, providing advanced solutions for various industries to achieve strategic goals through connected data.
About the Kraft Group
The Kraft Group is a privately-owned company with diverse interests in paper and packaging manufacturing, sports and entertainment, construction and real estate, private equity and venture investing, sustainability, and philanthropy. The sports and entertainment division includes Gillette Stadium, home to the New England Patriots and New England Revolution.
