Carson Beck’s NIL deals explained: Georgia QB’s earnings from sponsors in 2024
Despite facing criticism for his play on the field, Georgia quarterback Carson Beck is enjoying significant financial success off the field through NIL deals.
Heading into this season, Beck was viewed as a leading prospect for the 2025 NFL Draft, but he has faced challenges running the Bulldogs offense, seeing a dip in almost all statistical categories and accumulating 12 interceptions in just six games.
Earlier this year, at age 22, Beck drew public attention when he bought a Lamborghini Urus Performante, spotlighting his numerous lucrative NIL agreements. He currently ranks as the 12th highest-paid college football player in the nation.
Here’s a breakdown of Beck’s comprehensive NIL portfolio and his earnings from sponsors in 2024.
According to On3, Beck holds 11 NIL deals valued at a total of approximately $1.5 million. While this is impressive, it falls short of the earnings of other college football players such as Shedeur Sanders, Travis Hunter, and Arch Manning.
Beck signed his first significant partnership in September 2023, and since then, he has partnered with brands across various industries including fast food, video games, music, and even private aviation.
Recent NIL Deals for Carson Beck:
– **Morgan & Morgan**: In his latest partnership, Beck became one of seven athletes from different schools to promote the largest injury law firm in the U.S. He will appear on the firm’s digital billboards, social media ads, and YouTube commercials as part of this campaign.
– **Chipotle**: Beck launched “The Carson Beck Bowl” in September, a limited-time menu item featuring his favorite dishes from Chipotle, aligned with the restaurant’s “Real Food for Real Athletes” initiative, promoting nutritious diets for athletes. The campaign also included playful social media content dubbed “Two A Days” showcasing Beck and his teammates frequenting the restaurant.
– **The Dairy Alliance**: Beck collaborated with The Dairy Alliance for their “Milk’s Got Game” initiative in September, promoting the nutritional advantages of milk for athletes alongside three fellow college quarterbacks.
– **Powerade**: This fall, Beck was one of several players awarded seasonal contracts with the sports drink brand, which includes features in their national TV ad campaigns and promotion on his personal social media accounts.
