In the second episode of the documentary about the Montreal Canadiens’ reconstruction, head coach Martin St-Louis made a noteworthy comment regarding the team’s relationship with its supporters.
During press conferences, St-Louis views these interactions as a means to communicate directly with the fans rather than just with the media. He emphasized the importance of this communication by stating, “It’s definitely demanding (doing so many press conferences) but I know I’m not talking to the media, I’m talking to the public. Communication with our fans is very important. I want them to understand what we’re trying to do.”
For St-Louis, this engagement is crucial for helping fans grasp the team’s vision and goals. His perspective underscores the value he places on fan involvement in the rebuilding journey.
This candid approach strengthens the connection between the coach and Canadiens supporters, fostering trust and loyalty.
While it’s true that St-Louis participates in numerous press conferences—often more than one a day—it doesn’t seem to faze him. He manages these responsibilities professionally and makes a compelling point about their significance.
